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Lundby Australia supports Koala Kids Charity for Cancer in collaboration with The Petite Edit

Feb 2016



Toy & Hobby Retailer Product Spotlight: Colour Away

29 Sep 2015

Axis Toys in conjunction with Australian designer Lou Trevitt has launched the ColourAway colouring-in poster range.

The new Australian-made range launched at retail in September with two with fantasy designs that will offer hours of colouring in and encourage storytelling. Each poster kit includes an A1 poster and 12 Scribbla brushstroke pens. The funky packaging makes the artwork designs the heroes so they can be easily seen and selected by customers.

Each A1 poster is printed on 170gsm FSC certified paper and comes with 12 trend-inspired brush-stroke pens. ColourAway posters offer a breath-taking amount of detail that will provide hours of enjoyment, while the pens offer users a wonderful colour scheme.. 

Enjoy the magic of Magician's Daughter, a drawing that combines Lou Trevitt's love of storytelling and the mystical realms – sure to keep a belief in fairies alive.
“This poster will take you through the realms of the night forest guided by the Moon and the powerful energy of the owl,” Trevitt says. 

The In a Native Garden design is a wonderful combination of native Australian flora and fantasy butterflies. “For me, this garden embodies the heart and my love for nature and the butterflies symbolise transformation. I love the incredible forms found in nature, especially our native flora – so delicate and yet so strong and resiliant,” Trevitt says.

“I hope that you step inside these drawings and they take you colouring away to a relaxing and peaceful place.”


Toy & Hobby Retailer Product Spotlight: Wired for sound in the new Lundby Smålands house

17 Aug 2015

With Scandi-style on the lips of design-savvy grown-ups everywhere, for kids, modern living has never looked so good or realistic as with the new Småland doll’s house from Lundby, distributed by Axis Toys.

The new Småland dolls' house offers plenty of space for playing both indoors and out, and can easily be expanded with another floor and a lovely summer or winter garden. 

Interior designers Ann Morsing and Beban Nord of Box Design in Stockholm have ensured this famous doll’s house combines Lundby Småland's classic look with a new open floor plan. This new model also features rooms that are prepared for electricity, and all windows and the balcony doors can be opened.

Not only does the new model of Småland feature a remote-control lighting system, a feature sure to impress is the new TV and music unit accessory that includes a built-in Bluetooth speaker. 

The interior decoration was created in cooperation with Swedish wallpaper design firm Sandberg, which gives the walls a romantic yet modern look due to patterns and colours that nod to the past but look to the future.

Axis Toys: 02 9986 3456


17th July 2015 - Life In Style Blog


Our Brand Story
For nearly 70 years Lundby has been charming generations of children with its contemporary doll’s houses filled with light. A child-safe 4.5 volt lighting system that they pioneered. Over this time they have ensured that the look and feel of the doll’s house and the furniture has reflected the times.

What exciting things can visitors expect to see at the upcoming show?
At Kids InStyle this August, you will be able to view the 2015 Lundby Småland Doll’s House which has had seen quite a make-over. It retains all its classic lines but inside, the main living area is now open-plan to reflect current lifestyle preferences and a whole new funky green kitchen furniture set featuring a servery island and pink fridge.

Lundby’s interior designers, Box Design, have worked with Sandberg AB, a traditional Swedish wallpaper company, to develop a range of wallpapers that off the new doll’s house a romantic yet contemporary look by combining fantastic patterns and lovely tones.

What does the future hold for Lundby?
The future is here as Småland now also includes a high tech 4D experience! Not only does the new house feature a Remote Control Lighting System – shaped like the house with a button to represent each room – which operates its unique 4.5 volt child-safe lighting system, but also a new TV and Music unit set with a built-in Bluetooth speaker. So now you can add your choice of music and light to create your own Lundby experience!

Visit Lundby (Axis Toys) at Kids InStyle Melbourne on Stand: K13. Browse their profile in theexhibitor directory or also pop over to their website to get your fill of Lundby at Axis Toys.

Thinking about attending our upcoming event? Register online now and join us at Life Instyle & Kids Instyle Melbourne from Thursday 30 July – Sunday 2 August. Catch 600+ Out Of This World brands, all showcasing their newest collections to you first – don’t miss out! Trade Only Event.


































Axis Toys says 'Cayro' on and keep crafting


26 May 2015

Sydney-based distributor, Axis Toys has been appointed the exclusive distributor of craft and games ranges created by Spanish manufacturer Cayro.

Cayro has been a manufacturer in the toy industry since 1954, originally known for producing game parts, but has gone on to develop its own ranges in other categories. Under the terms of this new agreement, the Cayro brand will make its Australian debut.

“As a European distributor of Miniland and World Wildlife Fund (WWF), Cayro has strong ties with those companies and they sought us out because we distribute those brands here too," said Paula Opfer, Axis Toys director.

“The range is of high quality and is really well packaged; the price point is good; the supplier is professional; and their range was a perfect fit for our needs. The modern or classic feel their designers have given to traditional games and crafts is very refreshing; it ticked all our boxes and made going into business with them a very easy decision.”


GiftGuide on Cayro distribution - 11/2/15

Axis Toys appointed exclusive distributor of Cayro games

Wholesaler Axis Toys is bringing the Cayro range of games to Australia for the first time, after being sought out by the Spanish company.

According to managing director Paula Opfer, it was a natural step to add Cayro to Axis Toys’ growing portfolio. “They sought us out because we distribute Miniland and WWF which they also have strong ties with,” she explains. “It was a very easy decision and ticked all our boxes.

“The range is of high quality and really well packaged, the price point is good, the supplier is professional and their range was a perfect fit with our needs as it took traditional games and crafts and provided a modern or classic feel that‘s very refreshing.”

Axis Toys will be distributing items from Cayro’s toy range—which has been its core business since 1954—and its more recent craft range. Opfer says Cayro will be a good addition to the Axis portfolio as the company’s craft and games ranges both needed to be developed.

“We launched the range online last week and the response and feedback has already been beyond our expectations, which is a wonderful start to 2015,” she says.

The Cayro range will be on display at the Sydney Home & Giving Fair this month, along with a new collection of the popular German Gotz dolls. “There are over 35 new dolls in the range this year and we’re launching with 22 dolls from early April and the balance from August. What makes this year’s range even more exciting is that Gotz has a new fashion designer so the clothing is even more fun, colourful and stylish.”

Also on display will be a range of snow sledges from Finnish manufacturer Plasto, perfect for Australian children hitting the slopes. “I think it’s a fun addition to our range and although we have a limited ski season, it provides a first time must have snow experience to the kids at the slopes just like in Europe.”

The sleds will be available from early March.

- See more at:

Babyology shares its love for Wooden Story - 10/12/14


ReviewZoo shares Poland's Wooden Story - 2/12/14


KidsStyleFile looks into what makes Gotz Dolls so Fabulous - 10/11/14

Lundby is a Finalist in the Girls Category for Total Girl and K-Zone 5th Annual Toy of the Year Awards

These awards are really special as they are chosen by the most discerning customers – the kids themselves. 

The voting site is now live so help us to win!!


Toy and Hobby Retailer - October 2014

Axis Toys October Newsletter

Axis October Update -

KidstyleFile October 2014

Review Zoo August 2014

Toy and Hobby Retailer - August 2014

Babyology Prizeapalooza - May 2014


Woman's Day - July 2014


Toy and Hobby Retailer - April 2014


APRIL 2014

ARTICLE NATIONWIDE IN FAIRFAX MEDIA COMMENTS - SMH / The Age Melbourne / Canberra Times / Brisbane Times / WA Today


MARCH 2014

Axis Toys will share a classic Wooden Story from Poland

13 Mar 2014

Axis Toys, on stand I15 at Toy Fair, is delighted announce it has been appointed the exclusive Australian distributor of Polish eco brand, Wooden Story

The Wooden Story range of traditional, beautifully-made wooden early learning toys come in both natural and stained woods. The toys are made from FSC-certified wood and use only eco-certified paints. Each piece is finished with beeswax and botanical oils to give it a soft feel to the and, a polished finish and to imbue each piece with the natural smell of wood.

The range includes includes blocks, stackers, sorting and stacking toys, cars, teething items as well as crates and storage bags. A highlight product in the Wooden Story portfolio are the Peace & Love blocks which are also an ideal gift item.

Each set includes an eco-friendly canvas bags and boxes that is designed to be reused or easily recycled and is packaged in a stylish box and tied with string.  

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