Pippi Longstocking is coming down under, with Axis Toys taking on the distribution of the talking doll in Australia and New Zealand.
Arriving in June, the 40cm doll, which can speak six different languages, is set to inspire a new generation with her trademark red hair and freckles.
The doll is also an integral part of the #pippioftheday campaign, which aims to create awareness and raise money for Save the Children’s new initiative, Girls on The Move.
This initiative supports girls forced to leave their homes to flee to new cities or even new countries in order to find safety and helps to give them the strength to survive and a chance to start their lives over. Funds are raised through the sale of special ‘#pippioftoday’ bracelets that are sold alongside the dolls in toys stores and online.
Paula Opfer, co-founder of Axis Toys is thrilled that her company is bringing Pippi to Australia.
“I grew up reading Pippi Longstocking so it’s an honour to be helping children discover her all over again and at the same time to help raise money for this important initiative by Save the Children,” she enthuses.
“I think it’s one Australians will want to get behind as there is no better cause than helping to protect vulnerable young people. Readers of Pippi Longstocking know that at the beginning of her story she is forced to move to a new town and begin her life again on her own―much as the girls supported by Girls on The Move are forced to. The spirit of brave and strong Pippi is one that we want to share with these girls and with a new generation of girls here in Australia too.”
The #pippioftoday campaign also coincides with the 75th anniversary of the first publication of the Pippi Longstocking books.