AXIS TOYS IS LAUNCHING THE PIPPI (LONGSTOCKING) TALKING DOLL IN AUSTRALIA AND NEW ZEALAND IN JUNE 2020
THIS 40CM DOLL DELIGHTS WITH ITS MANY ICONIC PIPPI QUOTES SPOKEN IN 6 DIFFERENT LANGUAGES AND IS SET TO INSPIRE A NEW GENERATION THANKS TO HER FOREVER-YOUNG ATTITUDE, EXTRAORDINARY STRENGTH, CHEEKY WIT AND OF COURSE TRADEMARK RED HAIR AND FRECKLES.
The doll is also an integral part of the ‘#pippioftoday’ campaign started by the Astrid Lindgren company (children and grandchildren of Pippi Longstocking author, Astrid Lindgren) and renowned Swedish toy company Micki Leksaker AB who are behind the Pippi brand as well as other popular Swedish brands including doll-house and accessories favourite Lundby.
The ‘#pippioftoday’ campaign aims to create awareness and raise money for Save the Children’s new initiative; ‘Girls on The Move’. This initiative supports girls forced to leave their homes to flee to new cities or even new countries in order to find safety and helps to give them the strength to survive and a chance to start their lives over. Funds are raised through the sale of special ‘#pippioftoday’ bracelets that are sold along-side the dolls in toys stores and online. The ‘#pippioftoday’ campaign also coincides with the 75th anniversary of the first publication of the Pippi Longstocking books.
Paula Opfer, Co-Founder of Axis Toys is thrilled that her company is bringing Pippi to Australia. “I grew up reading Pippi Longstocking so it’s an honour to be helping children discover her all over again and at the same time to help raise money for this important initiative by Save the Children. I think it’s one Australians will want to get behind as there is no better cause than helping to protect vulnerable young people. Readers of Pippi Longstocking know that at the beginning of her story she is forced to move to a new town and begin her life again on her own – much as the girls supported by ‘Girls On The Move’ are forced to. The spirit of brave and strong Pippi is one that we want to share with these girls and with a new generation of girls here in Australia too,” says Paula.
In addition to the 40cm Pippi Talking Doll, Axis Toys will also be distributing here in Australia, a 20cm Pippi Doll, a Mr Nilsson Doll (16cm) and a Lilla Gubben Doll (30cm); other beloved characters from the Pippi Longstocking books. There will also be a range of Pippi accessories including a Pippi Umbrella, Tea Sets, Suitcases in a choice of colours, Pippi puzzles and a fabric version of the Pippi 40cm Talking Doll as well as a Pippi Magnetic Doll.
More about Pippi Longstocking…
Pippi Longstocking is the fictional character in an eponymous series of children’s books by Swedish author Astrid Lindgren. Pippi was named by Lindgren's daughter Karin, who asked her mother for a get-well story when she was off school.
Pippi is red-haired, freckled, unconventional and superhumanly strong – able to lift her horse one-handed. She is playful and unpredictable. She often makes fun of unreasonable adults, especially if they are pompous and condescending. Said the author: "Pippi represents my own childish longing for a person who has power but does not abuse it." Although she is the self-proclaimed, "strongest girl in the world," Pippi often uses nonviolence to solve conflicts or protect other children from bullying. Pippi has been variously described by literary critics as "warm-hearted," compassionate, kind, clever, generous, playful, and witty to the point of besting adult characters in conversation.
BACKGROUND from Micki Leksaker: https://mickileksaker.se/en/engagemang/pippi-of-today/