Triple M will support the event by offering its listeners an opportunity to win a Miniland Doll and outfit when they watch and answer a question based on a YouTube video.
The competition is the first time Triple M Mackay has not only used a commercial based-video to drive an online giveaway but form the competition entry question from the video.
Axis Toys co-founder Paula Opfer said that the business is open to further collaborations with Miniland retailers.
"Working with Ally Bines from Let the Children Play Toyshop Mackay has been an absolute joy. She is so creative and a real inspiration.
"We have loved offering our support and will continue to do so with her and all our other Miniland Dolls retailers who would like to collaborate," she said.
Bines said that the business is thrilled to have the support of Axis, Triple M and local influencers.
"It’s great to work hand in hand with a proactive distributer like Axis Toys.
"It’s also nice to work on a first with Triple M Mackay and to have the support of local influencers.
"Sam in particular from @my3ratbagz_ has been a long-time supporter of both us and Miniland Dolls and she and Sarah will help make this tea party a special one," she said.
As part of the strategy, Axis will again run the Miniland 'World of Babies' cinema ad campaign during these school holidays.
The tea party will take place on 05 September.
Read more at https://www.toyhobbyretailer.com.au/news/axis-toys-triple-m-mackay-and-let-the-children-play-team-up-for-miniland-activation#LuHXB3iEOkU4XU5C.99