WWF is one of the world’s largest and most respected independent nature conservation organisations, with close to 5 million supporters and a network active in more than 100 countries on five continents. Since its creation in 1961, it has maintained a constant record of success.

Today, WWF runs about 1,300 projects at any one time and employs more than 5,400 people worldwide. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.

In addition to ‘on-ground’ conservation projects, WWF also enters into licensing partnerships with companies to help communicate WWF’s message to as wide an audience as possible and to provide people with smart product choices. Under a partnership with Terra Toys a line of educational and ecological games and puzzles has been developed that meet FSC certification, create awareness of the plight of planet earth and raise much needed funds for conservation work. A percentage of the proceeds from every purchase go to WWF’s conservation work and to date the range has generated over USD$500,000 in donations for WWF globally.

What is the Forest Stewardship Council (FSC)?
The Forest Stewardship Council (FSC) is the most credible global forest certification system. It ensures environmentally and socially-responsible forest management. That’s why WWF recommends FSC to consumers, businesses, policymakers and forest managers. For WWF to enter  into  a licensing  agreement with Terra Toys, it was essential that their  games  and  puzzles  are  developed using  FSC certified wood only.

How does the FSC work?
The FSC is an independent, not for profit, non-government organisation that provides standard setting, trademark assurance and accreditation services for companies and organisations committed to responsible forestry. Responsible forest managers can demonstrate their high standards by securing internationally-recognised FSC certification.

How does WWF support FSC?
Through the Love Your Forests campaign, WWF is working with leading businesses to actively promote the FSC trademark and  help consumers make the  right choice when  it comes  to reducing  their forest footprint. Through the Global Forest and Trade Network (GFTN), WWF is working with leading companies to increase the volume of FSC-certified  timber  and paper  products on the market. WWF encourages consumers to request that their timber and paper products be sourced from logging operations that are not causing  environmental and social harm.

So what’s all the fuss about paper?
WWF encourages consumers to not only look at what’s in the package but also how it’s packaged. All that paper packaging that’s thrown away has a huge impact on the environment.

  • Average world paper product consumption is 54.71 kg per person per year, but with more than 3 times as much in Western Europe and more than 4 times as much in Northern America.
  • 10 per cent of the world’s population consumes over 50 per cent of the paper. A 10 per cent reduction in paper and paperboard consumption in North America and Europe would match one year’s consumption in Africa and South America combined.
  • Reducing wasteful consumption, like overprinting or over-packaging, would also ease the pressure on forests and land use, as paper use grows in developing countries.

The WWF range of games and puzzles is a great example of how packaging can be a positive aspect of the product.

So what’s in the WWF range?
The range of wooden games and cardboard puzzles includes:

–              Two specially shape-cut puzzles which are designed to help develop matching skills and also provide interesting facts about the habitats and species on the reverse. These being Sea Life and the Polar Regions Floor Puzzles.

–              Several wooden classic games of two differently themed tumble towers with a dice to decide the destiny of the next picked block, four memory matching game, and dominoes, all using FSC certified pine wood (plywood and Beechwood) to make these games special.

–              Animal-themed playing cards which are broken down into four different regions/ecosystems: the arctic (clubs), rainforest/jungle (spades), marine (hearts), and savannah (diamonds).

–              Five beautiful 1000 piece puzzles featuring stunning photos from WWF photographers, 4 new 100 piece puzzles and a 12 animal puzzle which shows the animals and their environments as well as a four piece puzzle block featuring wild cats.

All the wood and paper materials used for the range come from FSC (Forestry Stewardship Council) certified forests, including the plywood, pine wood, and beechwood. The toys are packed inside a durable tube, made from recycled cardboard, which has been built to provide safe storage no matter how rough the play is! Materials are further minimised by including the instruction manual and educational content on the tube, clever aren’t they!

The range has been developed with the following objectives in mind:

  1. By working closely with WWF it means that each habitat, such as the Amazon and Arctic, and species such as Tigers and Dolphins, are depicted accurately and can be used as a fun tool to expose children to the world around them and the importance of conservation.
  2. Showing green toys are fun! The range captures the values of WWF in each game design by using real life imagery and offering inspirational stories about WWF and their conservation work.
  3. Providing an educational environment aimed at connecting youngsters to wildlife and demonstrating what can be achieved using sustainable raw materials.
  4. Providing information on the species and facts about them within the puzzles allows children to have a more interesting play experience.

So next time you go shopping for a gift that really will leave a lasting impression take a fresh look at the WWF range. http://www.axistoys.com/Brands/WWF-Wooden-Games-Puzzles

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