Miniland Dolls with Down syndrome range is Awarded Best Toy of the Year 2020
Miniland, a leader in the educational toy sector for more than 50 years, was awarded Best Toy of the Year 2020 from the Spanish Association of Toy Manufacturers, (AEFJ) on October 22nd for its new line of Miniland Dolls with Down syndrome.
It won the AEFJ, highly coveted “Jury Prize” in a competition that is considered one of the most prestigious in the toy industry both in Spain and internationally.
The jury selected the collection of Miniland Dolls with Down syndrome from among 81 different toys and 24 toy brands. Miniland is thrilled to have achieved this important recognition not least because of its timing which coincides with the current Down Syndrome Awareness Month.
The dolls, which are designed and made in Spain, are incredibly popular the world over and especially in Australia, where parents and children alike have strongly embraced them for their racial diversity and inclusion. The Miniland Dolls with Down syndrome are a new addition to the multicultural range and further the conversation around diversity and acceptance. The initiative for the Down syndrome dolls came from Axis Toys Co-founder Paula Opfer. Axis Toys is the Australian and New Zealand Distributor of Miniland Dolls and have been the driver behind the success of the brand here.
“Diversity and inclusion is at the heart of Miniland and inclusion means not only embracing different ethnicities and cultures from all over the world but also embracing those with different needs,” she said. “I couldn’t be prouder of this new line and have been thrilled that they have already found a home here in Australia and New Zealand, not only with families with kids who have Down syndrome but also with all families where diversity is respected and celebrated,” said Paula.