Pippi Longstocking

This year marks the 75th anniversary of the first published book about Pippi Longstocking. In order to address this jubilee, The Astrid Lindgren Company and Micki Leksaker with partners are launching the global campaign “Pippi of Today”, a collaboration to create awareness and raise money for Save the Children’s work for girls on the move.

75 years ago, Pippi Longstocking, the strongest girl in the world, came all alone to a completely new city, in the first book about Pippi, written by Astrid Lindgren. Today, millions of girls are forced to leave their homes and move, not only to new cities, but also to new countries. In order to tackle the challenges and find a way towards a brighter future, strength, courage and hope is needed. With the “Pippi of Today”-campaign, The Astrid Lindgren Company with partners wants to support Save the Children’s work and give these girls the possibility of a brighter future.

GIRLS ON THE MOVE ARE THE PIPPIS OF TODAY #pippioftoday

Pippi of today is an initiative from The Astrid Lindgren Company in partnership with Save the Children supporting girls that are on the move. Pippi Longstocking is a fictional character created by Swedish author Astrid Lindgren, 75 years ago. The Second World War was ending, and millions of girls were on the move.

Today many more girls are forced to leave their homes, and not only move to new cities but also to new countries. They need to gather all their strength, courage and hope to tackle challenges and find their way to a brighter future. Support girls on the move - the Pippis of today!


Pippi Longstocking Lilla Gubben, 22 cm - AVAIL 26/8

Meet Little Old Man, Pippi Longstocking's kind, spotty horse! Now every c..

Pippi Longstocking Lilla Gubben, 30 cm - AVAIL 26/8

Meet Little Old Man, Pippi Longstocking's kind, spotty horse! Now every c..

Pippi Longstocking Magnetic Dress Up, 21 pieces - AVAIL 1/10

Pippi Longstocking has a large, exciting wardrobe! This wooden Pippi doll comes with 20 magnets i..

Pippi Longstocking Mr Nilsson, 16 cm - AVAIL 26/8

Meet Mr Nilsson, Pippi Longstocking's lovely monkey who accompanies her o..

Pippi Longstocking Mr Nilsson, 23 cm - AVAIL 26/8

Meet Mr Nilsson, Pippi Longstocking's lovely monkey who accompanies her o..

Pippi Longstocking Play Tent - AVAIL 26/8

A classic fabric playhouse for all mischievous children! Play fun ..

Pippi Longstocking Rag Doll, 20 cm - AVAIL 26/8

Pippi Longstocking is every child's best friend, she sticks up for the we..

Pippi Longstocking Rag Doll, 30 cm - AVAIL 26/8

Pippi Longstocking is every child's best friend, she sticks up for the we..

Pippi Longstocking Rag Doll, 40 cm - AVAIL 26/8

Pippi Longstocking is every child's best friend, she sticks up for the we..

Pippi Longstocking Soft-Bodied Talking Doll, 40 cm - AVAIL 26/8

This year Pippi turns 75!  Pippi Longstocking is always up to new a..

Pippi Longstocking Suitcase Pink, 20 cm - AVAIL 26/8

Packing, carrying, opening and closing are actions at the heart of lots o..

Pippi Longstocking Suitcase Yellow, 25 cm - AVAIL 26/8

Packing, carrying, opening and closing are actions at ..

Pippi Longstocking Umbrella - AVAIL 26/8

A Pippi umbrella of your very own for rainy days. With its fun patterns and cheery colours, this chi..

Pippi Longstocking Wooden Balance Puzzle - AVAIL 1/10

Pippi Longstocking is the strongest girl in the world! Using this f..

Pippi Longstocking Wooden Layer on Layer Puzzle - AVAIL 1/10

Wooden Pippi puzzle with 12 pieces split into 3 layers. Every time you fi..

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