A great iconic activity from the 70’s that provides retailers with another option for the older child which takes them off the computer and challenges their creative juices. This is something that the whole family can enjoy with over 60 hours colouring time! Each plastic poster tube contains a poster printed using soy based ink on optimal environmental (10% post consumer recycled content and certified fibre, FSC® Certified, 170 gsm weight archival A1 paper and 12 good quality dual-tipped non-toxic, washable markers. Suitable for 6 – 99 years.
The posters are packed in transparent tubes with each style differently colour-coded. The tube has an insert that shows the poster inside and cross-sells the rest of the range. It also has a hook for hang-sell opportunity.
Something the whole family can enjoy doing together. Now proudly made in Australia.
A Bit of Background:
In 1972 Glenn Anderson hit on the idea of colouring a black and white line drawing called "Ecology", and recognized that the poster, partnered with the vibrant colours of felt pens provided immediate creative satisfaction. Putting the two together in the highly recognizable tube proved to be the beginning of one of Canada's great business success stories.
This print alone would sell 1,000,000 copies around the world. The family (Glenn, father Frank and mother Jean) trademarked and produced the DoodleArt kits in Vancouver, BC, Canada. In 1973 the "Do your own thing in colour" craze caught on in North America becoming a fad for all age groups; young teenagers, singles, families and seniors. Throughout the next five years many new titles were introduced and received worldwide recognition during the expansion of sales into 16 countries that included the U.K., Europe, Japan, Mexico and Australia.